Fresh Out of the Oven Cupcake:

Hot off the press, click here to read about the most current (and controversial) trends in bringing up cupcake!


  • Portable Cupcake: Tips for Stress-Free Summer Travel

    It is finally summer and time to travel. Whether you're headed to a beach cottage, a posh European resort, or a campground in Yosemite, taking cupcake with you can be a challenge. Ever wonder how Brad and Angelina appear so rested and stylish after flying overseas with four kids? Take our tips for stress-free tot travel and step off the plane without looking like you'd just been to war. more

  • Posh Maternity Wear, Personalized Baby Gifts and the Pioneer who Played a Key Role

    You may not have heard of Rebecca Matthias, but if you're a mother, chances are you owe her a lot. Like Liz Claiborne did for women's business wear, Matthias was a main figurehead in revolutionizing maternity wear away from tent dresses, giant bows and oversized buttons. The Founder and CEO of Mother's Work, which helms maternity lines like A Pea in the Pod, Motherhood Maternity, and Mimi Maternity, Matthias is profiled on CNN Money this month. more

  • Millenium Moms

    Is being a mother a sweeter deal now than it was twenty years ago? An article on iVillage says yes, and we at ShopCupcake have to agree! Read below to see why being a mother is better than ever, from personalized baby clothes to prouder Papas … more

  • Mompreneurs Gain Momentum

    Once upon a time, a mother's work consisted of cleaning the house, mopping the floor, and cooking dinner. Now, a mother's job could be all that- plus much more! Below, Cupcake investigates an exciting new trend of how stay-at-home moms are making the surprising leap into the business sphere … more

  • Santa Rosa's Sweet Baby Gifts Boutique

    As shows like "The O.C." and "Laguna Beach" glamorize California- while claiming status as the state's current pockets of ubercool-areas like Los Angeles and Hollywood remain historical bastions of fame and fortune … more

  • Hot Mamas: The Maternity Clothes Revolution

    Ever since Britney Spears's proclamation that she was going to be "a hot mama," pregnant women everywhere are rallying behind her. While in the past, pregnancy was an excuse for women to retreat from the public life and "let themselves go," the rash of young mothers strutting their stuff on the red carpet and beyond has revolutionized society's view of pregnancy. In short, it's become sexy … more

  • Postpartum Depression Extends to Celebrities

    Many of us have heard of postpartum depression at some point in our lives, but never has the debate over its validity been so hot. With the advent of celebrity Brooke Shields' book … more

  • Petunia Picklebottom versus the Diaper-Free Baby

    To diaper or not to diaper? This is the question defining the diaper-free debate now making its presence known in modern America … more

  • Grandparents' Baby Gifts

    First time grandparents are often not sure what the perfect baby gift might be for grandbaby, and they want to be certain they start this all-important relationship off in the right fashion. Well fear not. This article is meant to steer even the most finicky Nan and Gramps into a plethora of perfect picks for the little one … more

  • Baby Registry

    Buying gifts for someone you don't really know is always difficult. Buying gifts for someone you don't know who can't talk, gesture, or really change facial expression is nearly impossible … more

  • Baby Time Capsule

    A meaningful new way of bonding with your baby is by creating a baby time capsule. Just like traditional time capsules, your baby time capsule will be full of special baby things from the era your little one was born, the kind of memorabilia your baby can look back on when they are all grown up and remember their favorite childhood moments and keepsakes … more

  • Baby Shower Etiquette

    Traditional etiquette suggests that non-relatives of the mother-to-be host the baby shower, to avoid having it look as though the family is asking for gifts. Today, however, any person close to the parents-to-be can act as hostess, including any relative, close friend or co-worker … more

  • Whimsical Wall Decor

    Once upon a time, in a land, far, far away, lived an adorable little cupcake in an enchanted kingdom. The child's kingdom was full of wonders and delights … more

  • Peruvian Beauty: Personalized Baby Gifts From South America

    What’s better than personalized baby gifts? Personalized baby gifts designed by authentic Peruvian artisans of course. While many designers personalize with monograms or insignias, the designers of Blabla’s personalized baby gifts got a little more creative. Their personalization comes in the form of tiny finger puppets, discovered in a quaint Peruvian market in 2001 and currently the signature item of their thriving business … more

About Us

Whether you're looking for something for your own little cupcake or a special baby gift for someone else's, you've come to the right place! We carry the latest styles in children's clothing, shoes, crib bedding and nursery accessories as well as maternity clothing, diaper bags and much more. Shop online for a sampling of these treats as well as personalized baby gifts, or visit our store in Santa Rosa to experience the whole shebang.

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Santa Rosa, CA 95404
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Articles & Advice

New to cupcake? Click here for delicious advice on parenthood, nursery decor, and the latest treats for your tot!