Posted on 6th Nov 2014
You may not have heard of Rebecca Matthias, but if you're a mother, chances are you owe her a lot. Like Liz Claiborne did for women's business wear, Matthias was a main figurehead in revolutionizing maternity wear away from tent dresses, giant bows and oversized buttons. The Founder and CEO of Mother's Work, which helms maternity lines like A Pea in the Pod, Motherhood Maternity, and Mimi Maternity, Matthias is profiled on CNN Money this month. Like many momaprenuers, Matthias, a former MIT engineering major, became frustrated when she was pregnant with her first child and couldn't find an alternative to frumpy maternity wear which did not reflect her personal style. So she started a mail-order company comprised of fashionable, professional maternity wear. 26 years later, Mother's Work leads the maternity apparel industry with $600 million in sales and more than 1,500 retail locations in the U.S. and Canada. If only she'd branched it into personalized baby gifts, she'd probably be working here!
At Shopcupcake, we share Matthias's passion for fresh, fashionable maternity wear for the hip and modern mom. From cute smock tops to cashmere tunics we realize that modern motherhood is about showing off your pregnant shape, not hiding it. And we know pregnant women still want to follow trends and look fashionable like everyone else, rather than pandering to clichés of what motherhood should look like.
The same can be said of modern baby clothes and personalized baby gifts, which have taken a similar turn for more edgy, less conventional styles. Our personalized baby gifts are a perfect mix of everything from sweet nostalgic treasures to funky personalized baby gifts worthy of Maddox Jolie-Pitt. From posh mommy wear to personalized baby gifts, we have pioneers like Matthias to thank for making the ducks and rainbows purely optional. Rock on, Momma.
Is being a mother a sweeter deal now than it was twenty years ago? An article on iVillage says yes, and we at ShopCupcake have to agree! Read below to see why being a mother is better than ever, from personalized baby gifts to prouder Papas.Farewell, frumpy maternity clothes. No doubt about it, one of [...]
Ever since Britney Spears's proclamation that she was going to be "a hot mama," pregnant women everywhere are rallying behind her. While in the past, pregnancy was an excuse for women to retreat from the public life and "let themselves go," the rash of young mothers strutting their stuff on the red carpet and beyond [...]
The baby bonnet is the traditional hat worn by babies in their budding years. Baby hats help keep babies head's warm, shield them from the sun, protect their sensitive forming craniums, and just add to their general adorableness. These days, the baby bonnet has been upgraded to include many fun and diverse styles of baby [...]
Is your tot a determined traveler? If you can't keep your cupcake still for a hot minute, the least you can do is make sure they're wearing the right shoes for the occasion! Barefoot is best for babies indoors, but when they step out the door, make sure their tiny feet are protected with the [...]
We all know that Cupcake is the sweetest Santa Rosa baby boutique around, but did you know it also carries hot celebrity baby brands? It's true! Right here on Fourth Street is a little cache of some of the most popular celebrity baby gifts and gear! From diaper dudes to celebrity maternity clothes, Cupcake has [...]
Paging through the Cupcakes! cookbook has gotten our sweet tooth tingling and sugared-up minds whirring! Browsing the full-color pictures of gorgeously frosted cupcakes makes us equal parts hungry and ready to bake, but why let the inspiration stop there? Your kids are sweet enough to eat, so take a cue from these cupcake-inspired ensembles and [...]
The sweetest customer came into the store today. At first I thought he was just going to ask for change for the parking meter, but then he made a quick detour directly over to our table of Kingsley tees. He was explaining that he needed a gift for a friend's brand new baby and as [...]
Calista Flockhart did it. Angelina Jolie and Dianne Keaton did it twice. Nicole Kidman and Tom Cruise did it, and so did Hugh Jackman. And front-runner Mia Farrow did it ten times! No, we're not talking about marriage. We're talking about adoption.November is National Adoption Month, which means now is a better time than ever [...]
Chances are, if you're on this site, you probably know a fair amount about quality baby gifts. But have you ever heard of baby gift suites? Well, on January 14th, the first ever baby gift suite, the Golden Globes Hollywood Baby Boom Boom Room, opened its doors! The purpose? To showcase hot baby designers and [...]