As the saying goes "All good things must comes to an end," this may be true for our annual end of the season sale this past week, but one good thing that will never end is our ever changing adorable collections. This years Spring and Summer collections have never looked so good, and with the seasons a changin' our customers know so do the latest styles, accessories included. 1. Yellow Bird Gift Tags- These adorable gift tags are the icing to the cupcake, when you are giving that special gift. read more»

With our annual end of the season sale approaching and all of the adorable new arrivals for Spring/ Summer collections coming in daily, it seems as though we definitively have had a cherry put on this Cupcake! This time of year we all need a little spring put into our steps no matter how big or small they may be, and our customers have been treating themselves to all of our sweetest items to do just that. 1. UGG Sheep Skin Care Kit - The word is out on these read more»

It's that time again... time to stock up and save at our Semi-Annual End of Season Sale. We still have quite a bit a cold weather and rain ahead of us, so bundle cupcake up in a warm new sweater or coat and puddle stomping rain boots or cozy Uggs and save! Shop in the store or online this Friday, February 5th through Sunday, February 14th and save 30% on all of our current season goodies and 50% on all of our previously marked down treats. read more»

Here at Cupcake we love keeping our customers in the loop when it comes to being on top of the latest mom and tot trends. Each week we recap the top ten big sellers in the store for the previous week so that you'll know what the must have's at the moment are and what continues to be. Currently our top sellers cover almost every area in our store, so you will be sure to find the best of whatever it is that you are looking for! 1. Yellow Bird read more»

Kourtney Kardashian and her long time boyfriend Scott Disick welcomed a baby boy on December 14, 2009-- Mason Dash Disick. Kourtney bucked her mom Kris' tradition of giving all of her kids names that begin with the letter "K" and instead paid homage to her family name by using a shortened version of it as the baby's middle name (also the name of her now famous clothing boutique thanks to E's "Keeping Up With the Kardashians"). Mason was born in LA weighing a comfortably average weight of 7 pounds, 6 read more»