New Store Arrivals

Who hasn't heard of Sophie the Giraffe? Well ok, maybe not everyone. But it's not because she's a new phenomenon, even though it might appear as though she is due to her recent media splash. Sophie has been seen all over Hollywood, appearing in the mini celebrity hands of Harlow Madden, Olive Baron Cohen, Alexander 'Sasha' Pete (Liev Schreiber and Naomi Watts' little man) and many others. In fact, Sophie isn't new at all-- she's more than 40 years old! Born in 1961 in France and still hand-made in the read more»

Today was a busy, busy day in the store. Not only did we have a cupcake call in sick, but everyone was out shopping and enjoying the beautiful weather. And you know when I mentioned in my previous post "Lelli Kelly, True Religion and Daily Tea...Rollin' In!" that some days we're excited to see deliveries come through the front door, but other days we wished they'd turn around and roll back out? Well today was one of those days. UPS Eric is apparently taking a six week vacation, but his read more»

It depends on the day and whether or not the store has been non-stop busy with customers, but most days we're pretty happy to see Fed Ex Eddie and UPS Eric wheel their carts full of big brown boxes through our front door (if we have been really busy, then that sinking feeling of "oh no, not another delivery" overtakes what should be joy jumping enthusiasm... but it usually dissipates fairly quickly). It's standard for us to jump up and request a roll call of the new arrivals from Eric read more»

It's hard to believe, but it's that time of year again... time for the Spring '09 collections to start rolling in. And believe it or not, the earliest shipments actually arrived in December! This has always seemed way too soon to me because unless you need a lightweight sundress for a holiday trip to a tropical locale, what are you going to do with a Spring and Summer wardrobe except let it sit in your little one's closet until the temp warms up? During December, I'd rather be cozying up read more»

All of you True Religion fans will be happy to know that they're finally coming to Santa Rosa and even better yet, they're coming to Cupcake! That's right, no more having to drive all the way to Corte Madera to pick them up. We'll start off with the unisex baby jean in 6-12 months and 12-18 months (which of course make a great baby gift for your favorite hipster) as well as girls sizes 2 through 8. We can always order larger sizes with our next delivery if your little read more»