Get to Know Cupcake Josie

Cupcake Sarah

Cupcake Josie is the newest addition to the Cupcake family! A Massachusetts native, she is our resident East Coast expert. Josie eagerly awaits the day a new shipment of clothing arrives, because she loves being the first to see what cute new styles Cupcake has for the season. Currently she is loving the girl's See Kai Run sneakers (she would buy a pair for herself if they fit!) and the fall Sweet Peanut onesies. When she's not color coordinating Chewbeads and creating new display outfits, she can be found watching hours of HGTV, crafting, spending time with her fiance, or hanging out with her cats Birdie and Tulip.

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★ Reviews

What our customers have to say

152 reviews

Super cute wore it for class pictures

Kristin Chambray Rainbows
Elizabeth Richardson
Great Experience

Our visit to your adorable store was a treat. My two and a half granddaughter had never been properly measured for shoes before. The sales woman who waited on us was very sweet and after measuring Ruby’s feet brought out 5 pairs of shoes to try. The shoes are well made, comfortable and easy for Ruby to put on all by herself.

Darling dress

Granddaughter loves this.

Cozy and cute

Perfect for my 6mo for the cold Fall mornings. It’s thin enough for her not to overheat but thick enough to keep her warm. I purchased size 6-9 month… it’s a little big on her now but still fits and she will be able to grow into it and wear it through winter

Cutest dress ever!

What an uplifting morning, choosing among adorable and distinctive dresses for my newest family member! And the staff helped me add bows and tights and all the little extras that make shopping at Cupcake so much fun. My niece is thrilled, and MacKenzie will look darling when she gets big enough. ( I always buy for those later months OUT there a bit!) Great experience, and I will go back because the clothing is so tasteful and not at all the latest fad.