Shipping & Returns

Return Policy

We love what we do and what we sell, and hope you love your purchase or gift just as much as we do. But, if for any reason you aren't completely satisfied, we want to make it easy for you to get what you really, really want.

All returns may be made by mail or in any of our stores, whichever is most convenient for you. Non-sale items in unworn, unwashed condition, in the original packaging with tags attached may be returned within 30 days of receipt for a full refund (less shipping charges) or exchanged for merchandise or store credit. Sale items or non-sale items returned after 30 days shall be exchanged for store credit at the then lowest selling price.

ALL TAGS MUST BE ATTACHED, so please be sure you are satisfied with your purchase before removing the tags. Please be aware that any items not meeting our return criteria will not receive a refund/credit and can only be returned to the customer at the customer's expense. If you're unsure about returning your item, please contact us for prior approval.

If you need to return an item purchased online, please click here to request a return authorization. We'll notify you via e-mail of your refund or store credit once we've received and processed the returned item.


We ship to all US zip codes including Alaska and Hawaii. Most in-stock items ship within 24 hours of ordering; however, some orders may take up to 48 hours to process.

Occasionally items may be temporarily out-of-stock or backordered. You will be notified in either instance and will be provided an approximate date of shipment.

★ Reviews

What our customers have to say

152 reviews

Super cute wore it for class pictures

Kristin Chambray Rainbows
Elizabeth Richardson
Great Experience

Our visit to your adorable store was a treat. My two and a half granddaughter had never been properly measured for shoes before. The sales woman who waited on us was very sweet and after measuring Ruby’s feet brought out 5 pairs of shoes to try. The shoes are well made, comfortable and easy for Ruby to put on all by herself.

Darling dress

Granddaughter loves this.

Cozy and cute

Perfect for my 6mo for the cold Fall mornings. It’s thin enough for her not to overheat but thick enough to keep her warm. I purchased size 6-9 month… it’s a little big on her now but still fits and she will be able to grow into it and wear it through winter

Cutest dress ever!

What an uplifting morning, choosing among adorable and distinctive dresses for my newest family member! And the staff helped me add bows and tights and all the little extras that make shopping at Cupcake so much fun. My niece is thrilled, and MacKenzie will look darling when she gets big enough. ( I always buy for those later months OUT there a bit!) Great experience, and I will go back because the clothing is so tasteful and not at all the latest fad.