Sesame Street at Cupcake? No Way.

Cupcake Jenny

Anyone who knows me and my buying style knows that I typically stay away from any and all clothing with characters. Whether it's a onesie with classic characters such as teddy bears and ducks or a t-shirt with Elmo or Bugs Bunny, they're just not my thing. So when I walked into one of my favorite showrooms and one of my favorite reps exclaimed "I can't wait to show you our new Sesame Street line" I seriously thought she had lost her mind (and I'm sure the look on my face told her so)! She preceded to pull out a colorful bunch of t-shirts and hats and they just happened to be the most adorable Oscar the Grouch, Cookie Monster, Abbie Cadabby and Elmo t-shirts I had ever seen. I'm not kidding you, it was love at first sight. First of all, each t-shirt is handmade and one-of-a-kind. HUGE plus number one! Second, the sleeves are made out of socks. Are you kidding me? How genius and how incredibly cool is that?! Third, the fabrics she uses are all recycled- score for the planet! Fourth, the tees are all made in the US- score for the good ole' USofA. And the best part? They're the most artistically adorable renditions of Sesame Street characters I've ever seen. This was one of those moments that seriously made me think, "Now why didn't I think of that?" Well since I didn't, I'm glad that designer-mama Julie Barger did when she created her innovative company Morf's Brand. Best known for her sock monkey designs and fantastic use of socks, leg warmers and recycled jersey, she's outdone herself with this new Sesame Street collection! These truly are mini, wearable works of art and we're so, so excited to have them in the store.

And while the hats apparently didn't make the cut this season (licensing issues or something), Mr. Cupcake modeled one for me and of course, again, love at first sight! But then again I can't imagine I wouldn't fall in love with anything he was wearing. Don't you just want one for yourself? Or at least your little cupcake?


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Kristin Chambray Rainbows
Elizabeth Richardson
Great Experience

Our visit to your adorable store was a treat. My two and a half granddaughter had never been properly measured for shoes before. The sales woman who waited on us was very sweet and after measuring Ruby’s feet brought out 5 pairs of shoes to try. The shoes are well made, comfortable and easy for Ruby to put on all by herself.

Darling dress

Granddaughter loves this.

Cozy and cute

Perfect for my 6mo for the cold Fall mornings. It’s thin enough for her not to overheat but thick enough to keep her warm. I purchased size 6-9 month… it’s a little big on her now but still fits and she will be able to grow into it and wear it through winter

Cutest dress ever!

What an uplifting morning, choosing among adorable and distinctive dresses for my newest family member! And the staff helped me add bows and tights and all the little extras that make shopping at Cupcake so much fun. My niece is thrilled, and MacKenzie will look darling when she gets big enough. ( I always buy for those later months OUT there a bit!) Great experience, and I will go back because the clothing is so tasteful and not at all the latest fad.

These are dresses I mailed away to granddaughters, and grandnieces and there hasn't been enough time to receive feedback. I know that from all other outfits I have sent to them each time they were loved and thought they were wonderful quality and beautiful designs.