Size Matters

Jenny Romeyn

Is Your Cupcake Wearing the Right Size?

Did you know that Cupcake measures children's feet? And while we’d love more than anything for you to be able to run down to one of our stores to have your child fit in person, especially since we have our brand new Spring delivery of Native Shoes and Salt Water Sandals, but due to sheltering in place it’s not an option. So what to do? We’re here to help you figure out what size is the right size to buy for your child now by offering virtual shoe fitting. 

Getting the right size shoe for your child is important. Nearly ⅔ of all children are wearing the wrong size shoe, which can permanently damage their feet. Kids' feet grow fast and while having to buy new, quality shoes often can be expensive, it doesn’t compare to the long-term cost and effects of wearing the incorrect size. For early walkers the wrong size can cause them to trip and make learning to walk an even bigger challenge than it already is. Wearing shoes too small can cause all children foot and posture damage by putting too much pressure on their growing feet and deforming their soft bones and cartilage. Wearing shoes too big can cause the shoes to rub and form blisters which are not only painful but can become infected.  


How to measure:
1. Have your child stand up with their feet flat and firm to the floor. Measure from the heel of the foot to the longest toe. This will ensure there's plenty of room for their tiny toes! Measure both feet and go with the measurement of the longest foot.
2. Add ½” to the measurement of the longest foot.
3. Email us the measurement and we’ll virtually fit the correct size.

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★ Reviews

What our customers have to say

151 reviews
Kristin Chambray Rainbows
Elizabeth Richardson
Great Experience

Our visit to your adorable store was a treat. My two and a half granddaughter had never been properly measured for shoes before. The sales woman who waited on us was very sweet and after measuring Ruby’s feet brought out 5 pairs of shoes to try. The shoes are well made, comfortable and easy for Ruby to put on all by herself.

Darling dress

Granddaughter loves this.

Cozy and cute

Perfect for my 6mo for the cold Fall mornings. It’s thin enough for her not to overheat but thick enough to keep her warm. I purchased size 6-9 month… it’s a little big on her now but still fits and she will be able to grow into it and wear it through winter

Cutest dress ever!

What an uplifting morning, choosing among adorable and distinctive dresses for my newest family member! And the staff helped me add bows and tights and all the little extras that make shopping at Cupcake so much fun. My niece is thrilled, and MacKenzie will look darling when she gets big enough. ( I always buy for those later months OUT there a bit!) Great experience, and I will go back because the clothing is so tasteful and not at all the latest fad.

These are dresses I mailed away to granddaughters, and grandnieces and there hasn't been enough time to receive feedback. I know that from all other outfits I have sent to them each time they were loved and thought they were wonderful quality and beautiful designs.