Sonoma County Book Festival & Downtown Merchant Sidewalk Sale... this Saturday!

Cupcake Jenny

A great family event! The Literary Arts Guild will once again raise their flags on Courthouse Square to celebrate the literary arts at the Sonoma County Book Festival.Join us for a free day of locally treasured and nationally recognized poets, novelists, essayists, reporters, children's writers, aspiring writers, book group experts, publishers, bookstores, and other delightful and instructive displays. For more information and a festival schedule visit

In partnership with the Book Festival, the downtown retailers are excited to present the Downtown Merchant Sidewalk Sale. Find treasures and great bargains at all of your favorite downtown shops including:

California Luggage
Cokas Diko
ER Sawyer Jewelers
Mark Allen Jewelers
Positively Fourth
Treehorn Books

We'll be featuring boys and girls shoes galore from See Kai Run, PediPed and Lelli Kelly, all at 50% off! Plus, don't miss out on your favorite designers including Jean Bourget, Charlie Rocket, Tea, Mimi & Maggie (& more!) in boys and girls from infant all the way through size 7... all at 50% off! You just can't beat a great bargain!

Just look for the red and white balloons at all participating merchants! See you downtown!

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★ Reviews

What our customers have to say

151 reviews
Kristin Chambray Rainbows
Elizabeth Richardson
Great Experience

Our visit to your adorable store was a treat. My two and a half granddaughter had never been properly measured for shoes before. The sales woman who waited on us was very sweet and after measuring Ruby’s feet brought out 5 pairs of shoes to try. The shoes are well made, comfortable and easy for Ruby to put on all by herself.

Darling dress

Granddaughter loves this.

Cozy and cute

Perfect for my 6mo for the cold Fall mornings. It’s thin enough for her not to overheat but thick enough to keep her warm. I purchased size 6-9 month… it’s a little big on her now but still fits and she will be able to grow into it and wear it through winter

Cutest dress ever!

What an uplifting morning, choosing among adorable and distinctive dresses for my newest family member! And the staff helped me add bows and tights and all the little extras that make shopping at Cupcake so much fun. My niece is thrilled, and MacKenzie will look darling when she gets big enough. ( I always buy for those later months OUT there a bit!) Great experience, and I will go back because the clothing is so tasteful and not at all the latest fad.

These are dresses I mailed away to granddaughters, and grandnieces and there hasn't been enough time to receive feedback. I know that from all other outfits I have sent to them each time they were loved and thought they were wonderful quality and beautiful designs.